AI+ Microsoft 365 Copilot Marketing Specialty™

Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot

Learn how to use AI to transform modern marketing by aligning AI-driven strategies with business objectives, increasing customer engagement, and improving campaign performance. Leverage machine learning and generative AI to predict content trends, optimize messaging, automate campaign planning, and deliver personalized experiences. Discover how AI enhances marketing operations by optimizing resources, forecasting content demand, and reducing costs. Gain practical experience with AI-powered customer insights, sentiment analysis, and real-time analytics to support faster, data-driven decisions. Build intelligent dashboards that automate reporting, measure campaign performance, and turn marketing data into actionable business insights.

Duur: 1 dag(en)

  • Marketing Leaders & Managers: Ideal for marketing heads and managers who want to modernize their campaigns using AI, enabling smarter decision-making, personalized strategies, and data-driven customer insights.
  • Marketing Strategists & Campaign Managers: For professionals managing multiple marketing campaigns who aim to use AI for intelligent content creation, scheduling optimization, and performance forecasting.
  • Data Analysts & Marketing Researchers: Designed for professionals responsible for analyzing market trends and consumer behavior, seeking to leverage AI for data analysis, personalization, and predictive insights.
  • Digital Transformation Leaders: Great for professionals driving digital or AI transformation initiatives, looking to seamlessly integrate AI tools into marketing operations and enhance overall strategy.
  • AI & Analytics Professionals in Marketing: Perfect for analysts and AI practitioners looking to apply machine learning, predictive analytics, and automation to marketing campaigns and customer engagement.
  • AI-Powered Marketing Leadership:Lead marketing strategies using AI-driven insights and tools for smarter campaigns.
  • Smarter Content Creation: Automate content generation and refine messaging for greater audience engagement.
  • Optimized Customer Interaction:Use AI to improve customer experiences and interactions across digital platforms.
  • Future-Ready Career Growth: Prepare for future roles in AI marketing with innovative skills that drive efficiency and strategic growth.

Inhoud

Module 1: Introduction to Microsoft 365 Copilot & AI in Marketing
  • 1.1 The Rise of AI in Marketing
  • 1.2 Meet Microsoft 365 Copilot for Marketing
  • 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration
  • 1.4 Intro to Responsible AI in Marketing
  • 1.5 Case Study: Pulse Creative Agency
Module 2: Core Copilot Skills for Marketing
  • 2.1 Introduction to Microsoft 365 Copilot
  • 2.2 Creating Ad Copy and Campaign Messages
  • 2.3 Campaign Presentation Design
  • 2.4 Blog & Social Media Content Creation
  • 2.5 Case Study: BrandHive
Module 3: Advanced Copilot Applications in Marketing
  • 3.1 Generating A/B Testing Variations
  • 3.2 Personalized Email Campaigns
  • 3.3 Using Copilot for Market Trend Analysis
  • 3.4 Case Study: FreshWave Foods
Module 4: Copilot Studio Agent for Marketing
  • 4.1 Introduction to Copilot Studio
  • 4.2 Designing a Content Request Agent
  • 4.3 Building a Brand Guidelines Q&A Agent
  • 4.4 Case Study
Module 5: Optimizing Copilot in Marketing
  • 5.1 Prompt Refinement for Tone and Messaging
  • 5.2 Integrating Copilot with Analytics Dashboards
  • 5.3 Case Study: AdSphere
Module 6: Responsible AI with Copilot — Policy, Safety & Trust
  • 6.1 Principles in Practice
  • 6.2 Data Protection & Compliance
  • 6.3 Bias, Hallucination & Human Oversight
  • 6.4 Operationalizing Responsible AI
Module 7: Capstone Project — End-to-End Marketing with Copilot
  • 7.1 Introduction and Aim of the Capstone
  • 7.2 Project Overview and Learning Objectives
  • 7.3 Tools Used
  • 7.4 Detailed Step-by-Step Hands-On Guide
Tools you will explore
  • Microsoft 365 Copilot
  • Microsoft Copilot Studio
  • Azure OpenAI Service
  • Microsoft Graph
  • Power BI
  • Docker
  • Jenkins
  • Amazon Web Services (AWS)
  • Google Cloud
  • IBM Cloud
  • Microsoft Entra ID
  • Microsoft Azure
  • Microsoft Purview
  • Power Automate
  • Terraform
  • Kubernetes
  • GitHub Actions
  • Ansible
  • Prometheus
  • Grafana

Lesmethode

Instructor-led OR Self-paced course + Official exam + Digital badge

Kenmerken

Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam

Access to all materials and exams is provided for 365 days after delivery.

Voorkennis

  • A basic understanding of AI tools and their applications in marketing, proficiency in Microsoft 365 tools and functionalities, a solid foundation in core marketing principles and strategies, the ability to analyze and interpret marketing data, and familiarity with digital content creation and marketing tools.
AI+ Microsoft 365 Copilot Marketing Specialty™

€ 895,00 excl. BTW

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